What should you keep in mind when it comes tocreate your travel agency's websiteto make your client and Google fall in love with you? Do you want to know the best tips?
That is what you will find in the following lines.The best tipsif you are thinking of building a website for your travel agency.
Or, if you are thinking of improving the one you already haveIf you have it visible, don't doubt for a moment that these tips will also be very useful to you.
First of all, a clarification. We asked you at the beginning what you need to take into account to win over your client and Google.
Because both –client and Google- are important.
Our advice is that, first of all,think about the customer.
Make sure that your customer feels comfortable when they visit your travel agency's website. Make sure that they have a great browsing and purchasing experience.
And, once you have achieved this, take into account Google's guidelines.. Because, of course, it is who will position you in the first results.
But Google is also increasingly taking into account user experience.
With this clarified, let's move on to the advice we promised you.
We start with theloading speedwhich has become an indispensable parameter for positioning.
If your websitetakes more than three secondsForget it. Neither your client will visit your page nor will Google take you into account.
Another factor to take into account is theweb architectureTo put it simply, you must have a menu that is understandable, easily recognizable, and that your customer does not get lost.
You must clearly tell that person who enters your websitewhat do you want me to do. Web architecture is key toreduce the dropout rate.
How can you achieve a very good web architecture? We will see this in the next point.
Indeed. A good web architecture can be done –and should be-with a complete keyword study.
The most relevant keywords should appear on the home page and category pages.
Depending on the sector, categories can be divided into subcategories.
Word research can also give us insight into which product pages are most important.
In DoubleWe are convinced that keyword research is necessarybefore you start creating an online project.
As is knowing exactly who your buyer persona is. It is your ideal client. What they want, what …fears and pain points have"and, ultimately, everything you can know about him.
And why is this? Well, it's very simple. Because only by knowing your buyer persona will you be able to create content.that adapt to your needs.
If you create content that adapts to their needs, the sales process will be much simpler.
Once you have the keyword study and you know who your ideal client is, do not hesitate tocreate contenton the home page, on the category page and on the product sheets.
Create content geared towards your customerusing the right keyword. And don't forget to create a goodinternal linkingto aid navigation.
If you create internal links, Google's "spiders" will jump from one to another and the crawling time will be longer andwill benefit your positioning.
Creating content at the end of each page is always a good thing.
With your corporate blog you willbecome the referencein your sector as long as you answer your clients' questions.
But there is more. With the blog you can followranking for long tail keywords, you will link to the most important sales pages and increase the time spent on your website.
No one has ever questioned the convenience of having a corporate blog.
The design has to be simple. Because nothing,absolutely nothing, it should not interfere with your client's navigation.
You cannot confuse simple with plain or with ugly. Quite the opposite. The trends that are currently in fashionThey are the minimalist ones.
By minimalistswe understand simple lines. That is, the complete opposite of a baroque or ornate style.
The design, please note, must be geared towards being read and understood on mobile devices.
Ask your developer to design your website for mobile phones and then for desktop computers.
We don't need to tell you thatMobile searches far outnumber desktop searches.
And it is a trend that is growing.
Competition is great. In all sectors but much more so in the tourism sector, a sector thatis breaking records year after year.
So what we advise you is thatyour travel agencyspecialize in a specific niche and become the reference.
You can never forget to create a database that allows you to havea direct connection with your customers.
With this database you can contact your clients to offer them the latest news or useful information.
Email marketing is a sales system that never goes out of style andwhich is very effective, as well as economical.
If you are going to make a new website you should take this into account.
As you should also take into account social networks.Choose the ones where your customers are and publish valuable content.
These are the 10 tips that we believe are essential for you to keep in mind if you intend to create a new website for your travel agency or if you want to improve the current one.
If you need more information or have any questions, please do not hesitate to contact us.
