What are going to be thetourism trends for 2024?What kind of tourism will we find? And what marketing trends will prevail?
From DoublelyWe advise you not to miss a single line of what we are going to tell you because it will be of great interest to you.
If you are thinking of travelling here you will find very good ideas.
If you havea travel agencyYou will also find interesting marketing tips so you can get more out of your destinations.
By the way, that2023 has closed with a record number of visitors in SpainPre-pandemic figures have been exceeded. There is no indication that these figures will decrease.
So you have to be prepared to handle all this influx of tourists.
But we don't want to waste any more of your time. Let's get started with all the trends we're promising you.
The pandemic has turned experiential tourism into a major player and everything seems to indicate thatwill continue to be that way.
Experiences of all kinds but, above all,aimed at enjoying nature, and without crowds.
Solo adventures, with family or friends, will continue to be the main protagonists.
All sources consulted indicate that themusic or concert tourismIt's going to be one of thegrandes playersespecially in the summer of 2024. At least this is one of the trends that it is betting on.Skyscanner.
In fact, we are facing another consequence of the pandemic. For several years, travel and attendance at concerts were limited due to mobility restrictions.
And even though there were no longer any administrative restrictions during 2023, many peopleThey were still somewhat afraid of crowds.
In short, we can be talking about thefull liberalization in this segmentof tourism.
By the way, this musical or concert tourismfilm tourism will join it, visit those places where famous films have been shot.
And this is very good news for Spain becauseThe number of Michelin starred restaurants is increasing year after year.
Several have even been awarded their third star, a real attraction for this type of tourist who is becoming increasingly important.
It should be noted that this type of tourist has good purchasing power.
In general terms we can say thatSustainable destinations will have many more advantages.
Awareness about sustainable tourism is increasing and tourists are willing to pay a little more if they are assured that the place they are staying at is willing to fight for the environment.
This is an emerging practice but, little by little,will gain followers. We have called them analog tourists but we can also call them “disconnection tourism”.
In reality, what we will seek is to escape from new technologies, from permanent connection to screens of all kinds of devices.
It will no longer be strange to see establishments that are not connected to the Internet.
It is clear that Artificial Intelligence will influence all productive sectors, including tourism.
AI will be used by tourists tocustomize your trips to the extreme.
In the same way, travel companies must be able to use it to achieve the same objective and attract that customer.
Data analysis will be essential, how essential it will be to detect trends in real time and adapt to them.
Have good technological tools andgood reservation systemswill be essential.
Influencers will continue to play a leading role in recommending tourist destinations.
Ratherwe should say microinfluencers, people who have a certain type of clients in their profiles.
That is, you will have to look for a micro-influencerthat is geared towards a particular market niche.
Players in the tourism sector must continue to delve deeper into omnichannelity. What do we mean by this?
Choose the channel that the tourist chooses to contact their travel providermust always receive the same response.
There can be no discrepancy whether you are served by a person or a chatbot or whether you decide to get in touch by email or using social media.
Although it may give the impression of a certain saturationsocial media will continue to be very important.
In fact, the number of followers on the most important ones continues to grow.
For his part, the visitor isLooking forward to sharing your experiencesand finds no better channel than social networks.
Brands need to pay close attention to what is said about them on social media and, in the case of negative comments, address them as soon as possible.to avoid a reputation crisiswhich can have very negative consequences.
AI, chatbots (Siri and Alexa, above all) arebeginning to change the way users search on search engines.
When creating content for web positioning, long-tail keywords must be taken into account.
These are the tourism trends for 2024. We have divided the post into trends for the tourist itself and marketing trends that agencies, tour operators and, ultimately, all agents in the tourism sector must take into account.
George Look Ucles(Commercial Director of Doblemente)
