Get out and stroll around your city. Nowadays, practically any place in the world can become a tourist destination.
Therefore, to compete for the attention of travelers, a good product is not enough:You need to do tourism marketing.
Marketing has become another tool in the daily life of travel agencies, hotels, tour operators and, in general, any tourism company.
A good strategy is the compass that guides business to success.
A blog like Doblemente, a newsletter full of news and curiosities or a campaign on social networks areBasic marketing strategies to stand outin the current panorama of the tourism industry.
The time has come for technology and creativity to go hand in hand!
Are you ready?
If you are hanging around here it is because you like to investigate, improve and you want your company to continue growing.
Congratulations, you've come to the right place!
But before I tell you how to do it, let’s start with a little hype. Why?
Because that's how we are.
We like to build expectations before putting the icing on the cake. In addition, it will also be very useful for you to discoverThe reasons why you should be applying a tourism marketing strategyin your business.
This type of marketing seeks what everyone else does: to promote a destination, experience or product and attract customers to whom you can sell your product or service.
What's new? Basically, with a marketing strategy you can personalize messages, segment audiences, reach more people, be more relevant and connect with your audience.
In short,Develop a good strategy to have more reach and you will be closer to the desired sales.
But hey, not everything in this life is about selling.
With tourism marketing you can also improve your reputation or create a lasting relationship with your community.
Sounds good, right? So let's get down to business and find out how to achieve this.
The reality is that tourism marketing offers more possibilities than collaborations with an influencer. That is why here we are going to compile the most important and infallible ones.
Let's be clear: thinking that your product or service is perfect for everyone is a huge mistake.
Identify, divide your market… and you will win.
No matter how much you impact millions of users, if they don't have something in common with you or you don't cover a need, you'll only be wasting time and money.
SoStart by finding your potential audiencetaking into account demographic, psychographic and behavioral characteristics. Focusing on a specific niche will bring you closer to people who are really interested in what you offer.
Once you have identified your audience, adapt your messages to fit what they are looking for.
It is one of the most popular… and effective marketing strategies.
And as an example, here's a button: at Doblemente we have managed to get you here by doing content marketing.
A blog like ours not only serves tocreate and share relevant and useful contentfor the user. It also positions us as an expert and reliable source of knowledge, helping us to attract our potential audience.
If you are a hotel, for example, you can write articles about things to do, food recommendations, routes, etc.
Being present on social media has become practically a must. If you're not there, you probably don't exist.
But not everything is worth it. It is important to create content that is valuable for the user and that helps you work on your brand image or boost sales.
As for influencers, it's a whole world!
Without a doubt thecollaborations with influencersThey are one of the digital marketing techniques that has grown the most in recent years, but once again, not everything is worth it.
Conduct thorough research on different profiles, check the quality of their content, request demographic data on their audience and reports on impact and interaction with the community.
With all this information, assess the cost of the investment, the return on it, and make a decision.
Oh, and if you work with an influencer, make the terms clear in a written contract signed by both parties.
Emails to subscribers areOne of the best-working tourism marketing techniquesfor several reasons.
First, you get direct delivery to the email inbox, bypassing the thousands of competitors in channels such as Google search or social networks.
On the other hand, the person who has subscribed to your newsletter already has a real interest, so if you provide offers, information or value with some consistency, you will always be in their mind when they need you.
Thesearch engine optimization(SEO) is used to optimize the content of a website and try to appear in the first results of search engines.
With good SEO, time and dedication you can achieve it, but it can also be very useful to incorporate SEM into your strategy.Online advertising will give you a boostin search engines to gain more visibility among a specific audience.
If you have frequent travelers or customers and want to build their loyalty even more, create a rewards program.
For the customer, there is nothing more encouraging than receiving something – a discount, points, a downloadable product… – in exchange for a specific action, whether it is a review, purchase or alikeon networks.
And for your company there is nothing better than a satisfied customer.
We are moving away from the world of online tourism marketing to mention a type of strategy that has been around for decades.
Participating in events, exhibitions and tourism fairs not only serves to promote your travel agency's destinations or the services of your tourism company.
It will also help you to create good contacts with other professionals in the sector.
Have you already implemented any of these tourism marketing strategies? They are the most popular among tourism companies, but we also recommend testing and combining several to find the most suitable one for your business.
Although tourism marketing has become amustFor the tourism industry, it is not everything.
You need a good product, a good service, a client to target and an operation or tool like ourssoftware for incoming and TTOOto manage all requests, reservations and invoices easily, conveniently and quickly.
In short, give tourism marketing a go, but without forgetting other facets of your business that are also important for success.
