Find out why wine tourism has more and more clients

That's a very good idea. What are we referring to?To create a reservation system software for wine tourism.

Why? BecauseIt is a sector that continues to grow, which has more and more followers every day.

Think about this. Since the Covid 19 pandemic, tourists are looking for new experiences. If possible, outdoors. They want to be in contact with Nature.

He wants to get away from big cities and large crowds as much as possible.

Escape to open spaces. Wine tourism encourages this.

Think about something else.Wine is a purely Mediterranean product. It is part of our culture.

Isn't it a good way to learn more about our culture than organizing a wine tourism trip?

It's not because of the wineries, is it? And it's not because of the quality of our wine either.

Having made this brief introduction and recommending that you do not miss the opportunity toInvest in a tourist destination reservation systemWe are going to start this post focused on wine tourism. We like to do it with a definition.

Let's go. So that the topic at hand is well focused.

Brief definition of wine tourism

Wine tourism or wine tourism.In DoubleWe like to say that it is a type of gastronomic tourism that, as you well know, is another one that is also booming.

Wine tourism is focused on exploring and discovering wine regions and their wineries.

Wine tourists want to taste wines directly from the producers. But not only that. They also want to learn how wine is made and get to know the culture and traditions of a particular region.

In short, we can say that we are facing an experience thatcombines gastronomic pleasure with cultural knowledge and natural beauty.

Economic impact of wine tourism

Let's talk about numbers because if what you want is to haveyour reservation systemfocused on this sector, I'm sure you'll be interested.

From the latest available figures, which are from 2022, we see that the economic impact in Spain is almost 76 million euros,According to Acevin, the Spanish Association of Wine Cities.

This figure is important because it means thatGrowth compared to the previous year was almost 40 percent.

And, be careful, because this figure is only taken from the activity of wineries and museums. The impact would be much greater if we included “satellite” businesses such as hotels or restaurants.

Figures that are difficult to calculate, by the way.

In this same year and according to the same sources we see that there has been2.5 million peoplewho have opted for wine tourism. Another significant growth of almost 60 percent compared to the previous year.

The forecasts are always “somewhat difficult” but the truth is that all of us who are involved in the sector see that this type of tourism still has a long way to go.

How do “wine tourists” organize their getaways?

This is very interesting.

It is because nothing more and nothing less than54 percent of wine tourists' reservations are made online.

So a reservation system like ours will come in handy.

In addition, with our reservation system you can also answer phone calls without errors. This is important because almost 24 percent of these tourists still use the phone to make their reservation.

And another 18 arrives without any reservationGiven the boom in this type of tourism, it is reckless to travel without reservations.

At Doblemente we are firm defenders of omnichannel and that is why we adapt our reservation systems so that they can be attended to from all points: online, telephone channel, physical channel… or whatever the client wants.

The consumer profile

We will continue to discuss aspects of the tourist who has chosen this option for a weekend getaway or for spending their holidays.

By the way. Let us not forget to say thatWine tourism has no seasonIt is a type of tourism suitable for all seasons of the year.

That said, some interesting facts about your buyer persona include:

• Couples' trips are the most common, with 48.76 percent.
• Travel in groups of friends accounts for 32.85 percent.
• Families with children represent almost twice as many as families without children.
• It is a type of tourism suitable for all ages.
• The tourist is eminently Spanish.
• The average daily expenditure is 201 euros.
• The hearing usually lasts between two and three days.
• Almost 71 percent spend the night at the place of visit.

Wine tourism activities

Wine tourism, enotourism, vitivinicultural tourism… You can call it whatever you want. What we are sure of is that you will have very good experiences. Take a look at everything you can do if you choose this type of tourism:

1. Visit to wineriesThis activity invites visitors to stroll through the production areas to discover how wine is made and learn about the various techniques used.
2. Wine tastings.Of course, right? This is a fundamental aspect of wine tourism. The opportunity you will have to try different wines, accompanied by experts who explain the unique characteristics of each variety.
3. Culinary experiencesIn addition, wine tourism is often complemented by local gastronomy, offering you the chance to experience the perfect harmony between wines and regional dishes.
4. Vineyard toursThis experience allows you to learn more about the types of grapes and enjoy the views of the vineyards, immersing yourself in the natural environment that surrounds them.

It is a very good opportunity to invest in this sector. Everything indicates that its numbers will continue to increase. It offers unique experiences related to both nature and gastronomy, two other emerging trends.

So if you want us to lend you a hand, you know where we are.

Sources:

Barcelonaculinaryhub.com

Tecnolohtelsnews.com

ByGeorge Look Ucles.