How are tourism products created and marketed?

They are called – or rather, in the industry we call them – tourist products.

But we would be wrong if we considered them just another product, a product that can be found on the supermarket shelves.

No. It is not just another product.

These are experiences that remain in the minds of customers, of those who purchase them. Personal experiences that are immortalized in prominent places for years and years.

I don't know if with these images we have been able to describe the importance of tourist products.

That said, what are we going to talk about in this post besides their importance? Well, how to make them attractive and how to market them so that they reach a very wide audience.

In order for them to reach this wide audience, there must also be advanced reservation systems that make it easy for tourists to purchase them.

At this point, do not hesitate to contact us.

But first of all, a definition.

What is a tourist product?

First, what it is not. And it is not a simple offer or a package that is more or less pleasing to the eye.

It is an element that simultaneously combines tangible and intangible elements.

A hotel room or bed is a tangible good.

A cultural show or a guided tour are intangible assets.

But all of them can leave a mark on the traveler.

To shape a tourism product you need to ask yourself two questions:

What is your customer really looking for?

What emotions or experiences do you want to experience?

The importance of innovation in tourism product design. Why is it important to innovate?

Because you either innovate or you fall behind. It's crystal clear. We're not going to repeat the thing about competitiveness in the tourism sector.

You know very well that you are immersed in it.

But what does it mean to innovate? At Doblemente we believe that innovate can have two meanings:

• Create something completely new.
• Adapt existing products to new needs.

In the second case, for example, it would involve applying new technologies, introducing Artificial Intelligence to create new experiences or designing sustainable products, which are currently in trend.

Why is innovation important?

• Because it will allow you to capture new markets. This is the case with the younger segments of society.
• To make your brand relevant within the market as a whole.
• So that your company can reduce costs.

Steps to create a successful tourism product

What we can say they are:

1. Research your market. Explore what the new trends are. If the demand is for sustainable products, you will have to find a way to create them, don't you agree?
2. Know your customer. This is a point that is related to the previous one. But you have to know the customer you are going to target better than yourself. Their pain points, what they want, what they are willing to spend…
3. Analyze the economic viability. This also involves knowing if there is a real interest in what you are going to offer. It is very important that you know how much money people are willing to pay for the product you are setting up.
4. It brings all the elements together. In other words, it puts everything that will make up the product in black and white. From the plane ticket to the load of a restaurant. Nothing should be left to chance.
5. Test and adjust. Conduct a pilot test with certain population groups before deciding to launch it on a mass scale.

How to market a tourism product. Most suitable channels

Is everything clear? Another important question comes up. What channels are you going to choose for yourmarketing? It is key, because depending on the channels you will reach one client or another.

The strategies you can use are:

Traditional vs digital channels

Traditional channels like travel agencies and tour operators. They are relevant. Don't undervalue them. Many consumers prefer the personalized experience and trust that travel agencies offer.

Now, everything digital has opened up a range of opportunities that you certainly shouldn't ignore.

Websites, social networks, marketplaces specialising in tourism… allow you to reach a different type of audience.

Digital marketing strategies

Which can offer you a lot of visibility if you take into account:

• SEO and content:Make sure your website is optimized for search engines. Regularly publish valuable content that not only informs your customers but also improves your rankings.
• Social networks: These are excellent platforms to showcase what your tourism product has to offer. Post photos and videos that capture the essence of the experience, use hashtags and don't miss the opportunity to collaborate with influencers.
• Email marketing: Build an email list of customers so you can reach them with your new product. Well-targeted email marketing campaigns are very effective.
• Online advertising:Use paid ads on Google Ads or social media to reach a wider audience. Advanced targeting options allow your ads to be shown only to the people who are most likely to buy from you.
• Collaborations and alliances: You can market your tourism product by collaborating with other companies in the sector, such as hotels, restaurants, etc. In addition, these collaborations allow you to access your partners' customer base, expanding your reach without the need for large investments.

What do you think about everything we have told you about what tourism products are? We have given a definition and shown you what you need to take into account when creating and marketing them.

If what you need is a good reservation system that helps you succeed in this sector… and you know where to find us.