Do you want to know all the keys and the best tips to preparea travel agency business plan?
You have come to the right post.Here you will know everythingIf you are already reading these lines, we are going to congratulate you.
Congratulations on having decided to start a business in the tourism sector.Setting up your own travel agency.
Tourism is one of the most important sectors in Spain. It contributes a great dealpercentage of GDPand employs around three million people.
It is one of the most important sectors but, beware, one of the most competitive. That is why it is very importantthat you are very clear on how to make a business plan for a travel agency.
Don't worry, we'll tell you everything.
And what are we going to tell you? Well, first of all, we will make a littleReview of the types of agencies that existYou should choose the model that you feel most comfortable with.
Below we offer you the most interesting points so that this plan can help you achieve all your goals.
And finally,we will talk about marketing.
As you can see, it is a very interesting menu. What do we recommend? Don't miss a single line of what we are going to tell you.
Before we forget.In DoubleWe are here to help you, so if you have a question, just get in touch with us.
If you opt for a franchiseYou will already have a brand and a commercial image created.
One advantage is that you will already have a client portfolio and a finished product.
And, in addition, you will have a working method at your disposal.
Now, you will be subject to what the franchise owners say and the customers will never be yours.
That is, you will combine your brand with that of a larger agency or group.Yes, you will have your own product.and a certain working method as well as a certain independence.
On the "cons" side, this type of travel agency confuses customers by combining two brands.
You choose your image and your identity. You will need to make some arrangements with suppliers and wholesalers.
You will need technological tools to, for example, work with theXML integrations.
When working with a product that is not your own, you will not have much room to carry out advertising campaigns.
With which you already have total freedom to sell andestablish business and interest relationships with whoever you want.
You can specialize in a certain niche.
What happens is that you will need to invest more capital than in the other modalities that we have shown you.
It is important to know how you are going to work before drawing up your travel agency business plan. Now is the time to take a step further to validate your business idea.
Don't leave anything to chance because having a clear plan and a roadmap to follow is key.
Let's see them.
The first thing you have to do iswatch the marketThe reason is obvious. You need to know if there are people willing to buy the product you are going to sell.
By analyzing the market you will be able to see if it is better for you to specialize.in a certain niche. That is, you can opt for rural tourism, adventure tourism,snow tourism…and within these niches you can still specialize even more.
Don't forget to stay tunedof emerging trends, of the new markets. Tourism is a sector in constant evolution.
If you know what niche you are going to dedicate yourself to, you will also know what type of target audience you are going to address, that is,you will connect much better with your buyer persona.
That is to say,Where are you going to sell your tourism product?Do you want to set up a physical travel agency?
In this case, how do you choose the location? Is it better to have it in a shopping mall or on a busy street?
But it is possible that what you want is to sell online.
Then you should also ask yourself some questions about, for example, which platforms are best suited to implement the besttourism booking software.
It is clear that there is a third possibility asis that you opt for omnichannel, that is, you opt for both the physical and digital channels.
We have reached the numbers section which is also very important to validate your idea and tomake sure that idea can come to fruition.
Expenses and income. This is the key, as well as the financial expenses you will have to incur. Everything must be well detailed and very complete. Any variation can ruin the project.
The truth is that a marketing plan is also extremely important for your travel agency to be successful.
It doesn't matter if you have opted for a physical agency or an online agency. You should know perfectly, first of all,What audience should you address? and on which channels you can find your buyer.
In the online case you will have to start positioning actions,starting with the search for the most appropriate keywordsAnd it doesn't hurt to start paid promotion campaigns.
Don't stop creatingrelevant contenton all your channels that help your customers resolve their doubts and make a decision.
In short, before you start selling tourism products, sit down and analyze all the points we have just told you. In almost all cases, the success of the project depends on a good business plan for a travel agency.
