Do you know how to sell tourist experiences?What do we call a tourist experience? Through which channels can it be marketed? Physical or web channel?
In DoubleWe have prepared a comprehensive menu so that when you finish reading this post you will know perfectly how to sell tourist experiences step by step.
The first thing we are going to do isdefine what a tourist experience is.
Next we will seeHow to set up an attractive productthat attracts customers and how to market to them, and finally, we will give you some great tips on how to sell experiences through your website.
As you can see, we have prepared a very interesting tour for you and we are sure that you will join us, right? So let's get started.
A tourist experience consists ofparticipate in a tourist product. Interaction is basic.
But not just by participating, butenjoying the emotionsthat said product can produce.
Sonpersonalized experienceswhyhypersonalizationIt is one of the current trends in all sectors, but especially in tourism.
Each client needs to have their own experience and tourism companies must be able to offer it according to their needs.
This is customer service at its finest.
What kind of tourism products are we talking about? Any kind. Even a visit to the beach can be an experience if it is tailored to the client's wishes.
Let's see what you need to take into account when defining this tourist product.
As we have said in the previous paragraph,everything revolves around the client and their needs.
Therefore, before you start selling products in the so-called experience tourism you must know exactly who isyour buyer persona.
From the knowledge ofyour typical client, everything will be much easier for you.
You will be able to adapt your messages to their characteristics and, therefore, you will have more chances of conversion.
At the end of the day, everyoneWe are focused on selling a product.
Since you already know your buyer personaIt will be much easier for you to explain what you are offering.
You will know who you are addressing, what age group they are targeting, what their hobbies are…
Because, obviously,Every product must have a price. That price must also be adjusted to your ideal client.
There would be no point in scheduling a week-long stay at the most luxurious hotel in the world if your ideal client does not have that purchasing power.
You have to establisha period of time, which can be from one hour to one month or one year.
But the customer wants to know how much time they are going to invest in their experience.
Once we have all the above information it is time to chooseon which channels our product will be made known.
It can be in commercial brochures, at tourism fairs, in advertising announcements in traditional media or on the website.
Regarding the website, we will give you all the advice you should take into account in a moment.
And finally, we must not rest on our laurels andadapting the product to new tourism trends.
Obviously, one of the sales channels that must be taken into account is the website. And this is what must be emphasized. Let's take a look at it.
Information architecturebecomes very important. It is what will allow you to ensure that when a client comes in, they know exactly where to go to do what you want.
And what do you want? Obviously, for your child to go to the shopping cart without distractions.
Pay attention to this point becauseIt is increasingly important for GoogleYour website will not be in the first search results if it does not load in less than 3 seconds.
Google is looking for the best user experience and you must also be aligned with that goal.
We get right into the contentA good way to convince your customers is to have persuasive texts that encourage them to buy.
A good study of both keywords and your client will result in good copywriting that ensures conversions.
It is one of the tools thatThey can never be missingin a web positioning strategy.
In the blog you have to createquality contentthat fits the questions your customers ask.
But there is more. In the blog you must createinternal linksthat point to your most important sales pages to give them more authority and relevance.
The goal is unique:Attract as much traffic as possible.
We just talked about internal links butNo less important are external links.
Let other quality and authoritative websites point to yoursIt is the best way to gain recognition in the eyes of Google and to get placed in the top spots.
Have the best booking engine on your website,the best booking software. This will also increase conversion rates.
In this section, do not hesitate to contact us. We designyour custom software, according to your needs.
And finallyWe must never underestimate the power of social media, especially if we are talking about how to sell tourist experiences.
Find out where your buyer persona is and share content. Keep in mind that people love to share their experiences on social media.
It is a very good way to drive traffic to your website if your content is of quality. You will also achieve a high level of loyalty.
