If there is one thing that the tourism industry has going for it, it is that it is constantly changing. And not only that, but it is also very much influenced by trends.
For companies that want to be sustainable over time and grow in the long term, it is very important to address issues regardinginnovation in tourism.
From the way we book our destinations to how we experience new cultures,Innovation transforms our way of traveling.
In this new post on the Doblemente blog we want to give you some ideas for innovation in tourism so that you can implement them in your business.
Keep reading, because we are full of inspiration!
We have prepared this post to publish ideas for innovation in tourism. It is obvious, isn't it?
Let's get to it right away, but first we want to make something clear to you.
Investing in innovation is not just about thinking creatively.
It also requires having clear objectives and ideas, as well as knowing your audience. So before continuing with our proposal of ideas to innovate in your tourism company, let's briefly address some strategies and approaches to do it in the best way.
The first step is clear: you have toKnowing the needs, desires and preferences of your customers.
For innovation to have a deep impact on your business, be profitable and not just be a marketing or posturing tool, it has to be aligned with what your customers are looking for.
On the other hand, you can perhaps start in the most practical and simple way: by adopting technology. Mobile applications, artificial intelligence, virtual reality…
Find technology to improve your customers' experienceand you will be applying tourism innovation to your own business.
Ok, you may already know that you want to innovate buuuut… where do you get the resources from?
Our best advice is to embrace collaboration. Participate in events or seminars to gather ideas and collaborate with other companies, institutions and local communities to develop joint solutions.
Finally,investigate, investigate and investigate.
Getting up to speed on the latest trends and developments in the tourism industry is vital if you want to be at the forefront of everything related to innovation and tourism. And as part of your research, we're going to take you to the next step: discovering some ideas to put into practice in your tourism business.
Although the proposals you will see below can help you a lot to innovate, there is something you should not overlook.
Being innovative involvesdefy conventions and think outside the box.
So read this post, get inspired, think, do some research, rack your brains a bit and adapt any innovation you discover to your goals and the needs of your audience.
It is the best way to offer an exceptional experience or service that leaves your client speechless.
Do you have a website? Then one of the best ways to innovate and progress is by answering your customer's frequently asked questions in real time.
It will help you improve the user experience and free up work time for your team. It may not seem new to you because you have already heard about support chatbots, but innovation also involves being efficient and improving experiences by doing the same things but in a different way.
If you are a travel agency, have you considered the possibility of accompanying your client on a trip?
Wait, wait… It’s not about getting into his suitcase
What we recommend is offering a virtual travel assistant, a person who makes personalized recommendations to travelers based on their interests and preferences during the trip and in real time.
We are increasingly used to checking in online or perhaps at a self-service kiosk, but… let’s go one step further!
Imagine using easy recognition technology to make check-in at any hotel or accommodation even faster, more convenient and safer for guests.
Many people are used to leaving comments and reviews on the Internet, but sometimes it is difficult to understand them, especially if it is in another language.
Curb language and tone issues in written reviews by encouraging experience monitoring through sentiment and natural language.
For example, make it easy for your customer to leave an audio or video review before checking out.
Then, analyze the message to better understand their opinion and improve your service. Don't forget to thank them for the comment!
The biggest fear of many travelers is always the same: losing their belongings.
This proposal is especially useful for airlines, but we are sure it could be applied to other methods of transport.
It offers travelers the ability to track their belongings in real time and reduce the risk of losing luggage, jewelry or even pets.
These are just some of the most interesting examples of innovation proposals in tourism, but each company is unique and technology can help you in a thousand and one ways to offer a more efficient, personalized and attractive service or experience.
We have already found our way of innovating and it makes the difference among our clients!
One of the most common mistakes when trying to be innovative is to become obsessed with the idea that you have to create something new.
Sometimes the best way to differentiate yourself from others is by improving something that already exists. And that is what we do at Doblemente with ourinbound booking software.
There are other software on the market, but the innovative tourism proposal that we offer our clients is a platform that controls absolutely everything: booking, operations, billing, reporting… All in one!
