Backlinks, backlinks, backlinks. As necessary for the positioning of your tourist website as they are controversial.
There is always some controversy surrounding them.. Whether they have to be obtained naturally, or whether they have to be bought…
But the truth is that if you want your online tourism project to go from strength to strength, you must get them. They are still a relevant factor for you to climb the search results.
How? Well, this is, among other things, what we are going to see in this post.
Many things you will see in this postGoogle is not going to tell you. Experience will tell you if you already have your website up and running.
AlsoSEO experts will tell youIt is true that no two projects are the same and that the strategies for positioning are also different.
As we always like to doin Double,specialists in reservation systems for tourist websites, let's start with a definition. We always like to clearly define the topic we are going to discuss.
What we are going to tell you from now on is to read this post until the end, because everything we are going to tell you is going to be of interest to you.
Backlinks, or incoming links, are those thatcome from other websitesand point to your site.
These linksare essential for SEObecause search engines consider them as “votes of confidence”.
The more quality backlinks your website has, the higher its authority will be and, therefore, the better its positioning in search results will be.
And why are they especially important in the tourism sector? Well, for a reason that you, being involved in this world, already know.Tourism is the most competitive sector in the marketand you have to do everything possible to stand out.
External links are very importantso you can get more visibilityThe more visibility you have,More clicks and therefore more salesof a particular tourist product.
They are a very important factor for you to attract traffic to your website and sell a certain product.tourist destination.
Well, let's move on to this point, which is perhaps the most interesting, as well as controversial. We have prepared this list so that you can get links:
One of the most effective ways to get quality backlinks iscollaborating with other websites in the tourism sector.
You can establish relationships with travel blogs, tourism agencies and other relevant sites to exchange links.
It is important that these linkscome from pages with good reputation and authority, as this will positively influence the positioning of your website.
Now, how to identify these authoritative websites? Well, by usingSEO toolsasSistrix, Ahrefs, oSemrushwhich provide metrics such as Domain Authority (DA) and Page Authority (PA).
Content is king in the world of SEO,and creating high-quality content is essential to attract backlinks naturally.
Also, having links naturallyis Google's recommendation.
Publish informative articles, travel guides and multimedia content that is useful and engaging for your audience.
When you offer valuable content, other websites will be more willing to link to your page. You need to create content that is so “cool” that it is impossible not to share it.
At this point we must say that there are different opinions.
While some believe that there should be links in forums and blogs to create a natural structure (i.e. there should be good and bad links, higher and lower quality links), others say that having links in these places is no longer useful.
And Google remains silent.
Our opinion? It's not a bad idea to have them alongside other quality ones.
Yes, with the tools we mentioned above, you have to keep an eye on them and if visibility drops, make a decision about it.
We have reached the critical point.Should we buy links or not?
Our opinion is yes.But only if the purchase is made by a specialist. A purchase that is not noticeable, if you will allow us the expression.
Why? Well, you have to buy them because in certain occasions, to get them naturally, -as is desirable-it takes some time and patience.
Buying links is persecuted by Google and, if it catches you, it sends you to positioning hell.
So if you do it, do it with a specialist.
Yes, that's true. This practice is done. Your competition does it. Let's not kid ourselves, right?
Okay, so we have links. Now is not the time to discuss how you got them. What's important is that you have them. Now what?
Well, more work. You have to make sure those links are fulfilling their mission.. That you are getting more traffic and more visibility thanks to them.
Also consider that some disappear and if a client arrives at your tourist website, clicks and gets a 404 error, it penalizes them.
Constant surveillance.
In short, as a summary,Getting quality backlinks is one of the most effective strategies to improve the positioning of your tourism website in search engines.
We have talked to you throughout these lines about some strategies so that you can get a network of links that increases your visibility and attracts more visits to your website.
By implementing these strategies and staying up to date with SEO best practices, you can ensure that your website is well-positioned and ready to attract more customers.
