Tourism inbound marketing tips to help you sell

If you want to be successful, use inbound marketing in your tourism business. It's that clear. In this post we are going to tell you all the secrets about thismarketing strategy.

We will start with a definition of this term. We will continue with the objectives that you should pursue and, of course, we will break down each and every one of the techniques that you should take into account.

As a preview, remember this word now:Quality.Everything you do must be guided by this concept if you want to win over and retain your customers.

What is inbound marketing?

As we promised, we are going to start with the definition, so that it is crystal clear.

Throughout the next few lines we are going to talk about a digital marketing strategy whosegoal is to attract customers.

So easy and yet so difficult, right?

And how are we supposed to attract these customers?Creating relevant, useful content. In short: Quality content.

You must search from now and foreversatisfy your customer's needs; solve their problems.

What should you always keep in mind?To your buyer persona, your target audience.

Pay close attention now. What we are talking about isget clients in a natural way.That is, without invasive techniques. Without repeating “buy, buy, I'm the best.”

You have to win over your client in a different way.

With what we have just said you will have already guessed thatWe are excluding traditional advertising or paid campaigns on search engines or social networks.

Content, content and more content.

Quality, quality and more quality.

Techniques to succeed in your inbound marketing strategy

To have successful inbound marketing, you need to implement a series of techniques that we will describe below. Don't miss out on any details:

1.      Contenido de valor

We will never tire of repeating that valuable, unique, relevant and useful content is the basis of inbound marketing applied to the tourism sector. Valuable content that you can embody in:

• Corporate blog. Anyone who doesn't have a corporate blog today is missing out on many opportunities to convert clients. Be careful. We're talking about a corporate blog with a well-defined strategy. Writing for the sake of writing is not enough. Pay close attention to the long tail.
• E-books. It is a very interesting way to capture new leads who are interested in your product. Of course, the e-book you create must answer your customers' questions.
• Infographics.They are very well received by the user/reader. Perfect visual summaries to catch attention.
• Videos.It is essential to create audiovisual pieces that can be shared on sales pages, corporate blog posts or social networks. In addition, a video increases the time your reader stays on your site and that, in Google's eyes, is very positive.

2.      Atención al SEO

SEO is a discipline thatcovers multiple issuesYou must ensure, among other things:

• Loading speed: Make sure your page loads properly if you want it to appear at the top. This is a technical issue that your developer must take into account.
• User experience. This means that once your client is on your website, they know exactly what they have to do. In other words, the navigation menu should be as clear as possible.

3.      Redes sociales

Which are increasingly important. In the tourism sector, even more so, since Internet users love to share their experiences. The copy of your posts on Social Networks must be carefully thought out. Don't forget to interact. The more, the better.

Within social networks you can choose, depending on your audience,opt for gamification.Raffles, contests… or any imaginative solution you can think of.

4. Excellent copy on sales pages

You should never neglect the texts on your most important sales pages.A persuasive copy that invites people to “click”.

5.      El e-mail marketing

It is possibly one of the most forgotten but most effective tools for obtaining qualified leads that generate sales.

Here again, copy becomes very important.

6. Creation of landing pages

Which is also a good strategy for specific products or campaigns. The design, the copy, the calls to action… Everything has to be studied.to get your customer's interaction.

7.      Automatizaciones

In the form of chatbots or with Artificial Intelligence toolsto answer users' questions at any time of the day, night or weekend.

Be very careful. Bots need to be trained. You also need to train AI. The human factor must always be there.

8. Physical customer service

Which is also an inbound marketing strategy although today, with tools like Chatgpt fromOpen AIand others like it may seem a bit outdated to you.

Nothing could be further from the truth.Think omnichannelThe customer, and therefore the sale, can reach you through any channel.

A very good way to create quality content and get closer to your client is the ““active listening”. “Spy” on what they say on social media, in forums, on the phone… and create content for them. Yes, as you heard. With what they have told you. It is also quality content.

With all these strategies you will be able to attract more clients to your tourism website. But be careful, you should not settle for just that.

You must ensure that, thanks to the content you have created,that client becomes your ambassador.

That wherever he goes he recommends you. And those recommendations become clients.

And what does it cost to implement inbound marketing?

It is not a short-term strategy. Rather, you have to see it in the medium or long term. Sothe sooner you start, the better.You will achieve your goals sooneryour reservation systemor in youronline agency.

How to do it?Either you train or you delegate.. Everything we have seen in this post can be done by you, although you may run into problems due to lack of time. Or you can hire an agency that specializes in content creation.

ByGeorge Look Ucles.