User experience in the tourism sector: keys to keeping your customer on your website

Mira.You must be clear about the concept of user experience, very clear if what you intend is to sell online.

Actually, what you have to do isImprove the user experience on your tourism website.

Only in this way will you be able to stand out from your competition, become the best and sell tourist packages, hotel or plane reservations, experiences… whatever you want.

So we're not going to let you leave this post because as soon as you finish reading ityou will become an expert on user experience.

We repeat.A key conceptthat you need to be very clear about. So here you will find a definition of what user experience is, the importance it has in your sector, that is, the tourism sector, the advantages of having it well optimized and some advice on how to achieve it.

You're going to like this post, you'll see. We,in Double, let's get started.

Definition of user experience

You already know that in English to the user experienceIt's called UXWhat is it? Well, we dare say it isyour customer's interaction with your website.

It's the way it comes in andBrowse your tourism products, your contentIf you navigate comfortably, “without impetuous waves” we can say that the experience is good.

What if the experience is good, that is, if it sails through “calm waters”? Well, the chances of them buying from you, making you happy, are very high.a tourist reserveincrease “to infinity and beyond.”

Are you realizing the importance of user experience?

Why is user experience important in the tourism sector?

We are going to insist on its importance. We want you to keep the following in mind so that you can improve the user experience ofyour tourist website:

1. Because it's love at first sightBecause if an Internet user enters and finds it easy to navigate, they will fall in love with your website and you will have more chances of them coming back.
2. Because it increases conversionsIf you have a good user experience, they will buy more from you.
3. Because you will build customer loyaltyIs there anything better in a tourism business than customer loyalty?
4. Because you will reduce the bounce rateAnd this, in the eyes of the “big boss” like Google, has a huge importance when it comes to moving up in the search results.
5. Because it improves your reputationThat is, because your brand will be in the “top of mind” of your clients.
6. Because you won't need supportIf everything is clear, if your customer knows where to go, they won't need to call you or write you an email. The purchasing process will be shortened and you will gain in productivity.
7. Because you will reduce your customers' frustrationHave you ever visited a website and not known how to proceed? Have you ever felt frustrated? Well, that's it.

Did you like these seven reasons? Well, let's continue with what you'll probably find even more interesting. We're going to give youthe best tipson how to improve that user experience.

How to improve the user experience

1. Focus on design

Use colors, fonts, and designs that reflect your brand identity and are visually pleasing.

Make sure aesthetics don't compromise functionality.

Designers and developers are often at odds. At this point, don't hesitate to contact us. We're sure we can help you out.

2. Navigate equally across all channels

No matter where your client enters, that is, via desktop, laptop, mobile, tablet… the response they receive must always be the same.

You must be aware that your customer can start the purchase on their home computer and complete it on their mobile phone while on the way to the destination.

3.      Servicios personalizados

Offer whenever possible,personalized travel recommendations. You can do this through filters, for example.

Attention. BecausePersonalization is trending. Not only in the travel sector, in all sectors.

4. Ease of making a reservation

Streamline the booking process to make it as simple and straightforward as possible.

Minimize the number of steps required and make surethat all forms are easy to understand.

5. Ease of payment

Never forget how important it is to provide your client with a payment method.

And the more methods you have, the better.

Nowadays, it would be a “gross” mistake not to have Bizzum.

Another thing. We don't need to remind you of the importance ofyour reservation systemoffer a secure and fast payment process.

6.      Contenido atractivo

Includes high quality contentthat is relevant and useful to your audienceThis can include attractive images, detailed descriptions of destinations, and authentic reviews from other travelers.

We will not tire of repeating it. Content is still king.

7. Quality customer service

No matter how automated a website isYou should never forget customer service.

We are not referring to having staff permanently on the phone, which is also necessary, but do not forget to install chatbots that answer the most frequently asked questions.

Don't stop exploring all the solutions that AI is currently offering.

8.      Tours de realidad virtual

How about installing on your websitevirtual reality toursIt's a great idea not only because of how attractive they are but because you'll get your customers to spend much more time on your website.

And don't forget to be present on social networks

Briefly we will tell you thatYou can't forget to be present on social networkswherever your customers are.

Because it is more than proven thatThey will look for you on social networks, which continue to grow in terms of the number of followers.

That's all. We hope we have clarified all the points regarding user experience and the importance it has in this complex sector such as tourism.

If you are looking for acustom tourism softwarefor your business, don't hesitate to consult with us. We will put into practice everything we have recommended in this post.

ByGeorge Look Ucles.