In other words, to get a client, you have to use more video marketing.
If you don't use tourism video marketing, your competition will.Because a good video, like a good trip, is an experience.
And human beings want to live as many experiences as possible..
That said, what are you going to read in this post? Well, we have prepared a complete menu that you should not miss.
We will start with a definition of this concept and why it is so important for the tourism sector.
We will tell you all its benefits and the reasonsso that you can apply storytelling techniquesin your audiovisual content.
Of course, we will not stop reminding you that making videos, today, means thinking about mobile and we will remind you of some of the best platforms to upload your videos, without forgetting that this format is also very interesting.to position your tourist website.
By the way, speaking of websites, if you are looking for an efficient booking system that creates as many emotions as a video, don't hesitate to contact us.In Doublewe will always be by your side.
It is a digital marketing strategy that uses audiovisual content to promote products, services or experiences.
It has become key fora reservation system for tourist destinationsthea agandncecapture customers.
What better way to attract customers than to show a video of the tourist destinations or experience you are promoting?
The advertising impacts that consumers currently receive are many and varied.That's why you need to stand out through video.
Tourism isan industry based on emotions and experiences, and video marketing offers the possibility of showing the best of them in an impressive way.
It's not enough to tell your customers why they should choose your business or destination; you have to show them.
Videos domake promotion more persuasive, more engaging and ultimately more effective.
We made this list:
Because by clearly showing them what guided tours, hotel facilities or activities are like, touristscan make better informed decisions.
What happens is that misunderstandings are avoided or customers' expectations are not met.
Videos provide transparency, allowing customers to see with their own eyesthe authenticity of the destinations and services offered.
It is also a good idea to include testimonials from travellers who have already had the experience and recommend it in the videos.
We already know the valueof the opinionsin the tourism sector.
Videos that are well-crafted have the potential toattract more customersand this cannot be refuted, in any way.
You can show with imagesAll the value you will bring to your clients, everything that makes you unique.
If you host the video on your website, you will make people spend more time watching it and the more time they spend on your websitethe more positioning you will havebecause it is one of Google's factors.
It makes sense. If a lot of people spend a lot of time looking at your page, Google will know that your content is interesting, and if your content is interesting, it will move you up in the search results.
We cannot forget the power that social networks have. So consider making videos in the right format so they can be shared on the most important social networks.
This will give you a lot of visibility. At Doblemente we have talked many times about the power of social networks.
With video, you can take advantage of this power much more.
Content is key,But the way you tell the story behind that content is what truly connects with the viewer.
People aren't just looking for information about a tourist destination or a service; they want to be inspired and moved by you.
This is where thestorytelling.
Instead of just showing what you offer,You can build a storythat awakens emotions and creates a bond with your audience.
How? By appealing to their feelings.
In the end, the goal of thestorytellingIn video marketing, it is about generating an emotional response that drives action.
A video that tells a good story motivates the viewer to book that trip, as they not only visualize it, but “live” it before physically experiencing it.
This is a reminder.
Because, let's see, does anyone doubt that mobile searches have far surpassed desktop searches?
And does anyone doubt that this trend will continue to grow?
Well, that's it. Words are unnecessary.If you don't put mobile first, you're going to fail.
What are they:
There we have it. We have reviewed what video marketing is and its importance. Why, if you have a tourism business, you should use this marketing strategy.
