What are smart tourist destinations?

We are moving towards smart tourist destinationsAnd we do this because the sector is aware that we need to optimize all the resources at our disposal.

Without forgetting the environmental ones, of course.

We do it also becauseWe must continue to search for the best experience for tourists.

And we do it because we want accessible tourism, for everyone.

Let's delve into these reasons to define what we call a tourist destination. We will define it.

We will see what characteristics they should have and what benefits are achieved. We will advance in this post to see how to become a smart tourist destination andWe will analyze the case of the Valencian Community, which has positioned itself as a leader in this field.

What do you think of everything we are going to tell you? Isn't it a very interesting menu? Well, don't miss a single line.Doubly, we are sure you will love it.

If you are interested in understanding what tourism will be like in the future, this post will give you all the keys to discover it.

What are smart tourist destinations? Definition and characteristics

Thesmart tourist destinationsThese are places that have implemented:

1. Advanced technologies to improve the tourist experience

Since the creation of countlessdigital platformsuntil the use of theArtificial intelligence.

The goal is to create highly innovative products that offer real-time services.

What is sought, as has been a historical constant in the sector, is to satisfy the customer.

A client who is increasingly technological because society is too.

2. Optimizing the management of local resources

Which translate into the improvement of services and infrastructure in a particular place or territory.

Again we have to say that new technologies allowthat energy and water be used more rationally.

We don't need to tell you that this benefits not only tourists, but also local residents.

3. Promoting sustainability

Either you are sustainable or you are not. There is no other way.

A smart destination promotes environmentally friendly practices. Smart destinations integraterenewable energy and advanced recycling systems.

4. Implementation of policies to achieve full accessibility

These destinations are designed for all tourists, regardless of their physical condition or abilities,can fully enjoy the experience.

This involves accessible infrastructure, clear signage and adaptive technologies for people with disabilities.

5. Protocols to improve mobility

What happens by creating tourist-friendly cities, promoting theuse of personal mobility vehiclesand trying to get the combustion car as far away as possible.

Many tourist cities are engaged in the construction of bicycle lanes to promote both their use and that of electric scooters.

6. Personalized tourist service offers

One of the most attractive features is the destination's ability topersonalize your experience.

Through data collection and the use of artificial intelligence, it is possible to createPersonalized recommendations based on your preferences, from restaurants to tourist routes that match your interests.

7.     Connectivity and digitalization strategies

Connectivity is essential in smart tourist destinations.

This includes wide availability of Wi-Fi networks, device charging stations and digital platforms that facilitate access to necessary information at any time.

We do not want to forget to say thatCollaboration between private companies and the Administration is being fundamentalso that tourism reaches the quality levels that the entire sector desires.

The benefits of smart tourist destinations

We have made this list of benefits:

• Improving the tourist experienceTourists feel more comfortable at their destination because they have real-time access to all the information they need at any given time.
• Minimum environmental impact. Because, as we have already said in the previous section, a destination will only be smart if it respects the environment.
• Improve the quality of services. Which not only benefit the customer, but also the local population. Management of water, electricity and many other services is improved, such as the implementation of Wi-Fi networks.
• More tourist attraction. Destinations that embrace these protocols are proving to be attracting greater numbers of tourists.
• More security. Because intelligent surveillance and control systems are also implemented, which improve security for the entire territory.

How to become a smart tourist destination

Becoming a smart tourist destinationIt doesn't happen overnightAs you can well guess from everything we have told you so far, a series of strategies need to be implemented.

What is evident is that the main thing iscarry out an initial diagnosis and, together with experts in the tourism sector, develop a plan.

Analyze each and every infrastructure, the level of digitalization, sustainability… and see what points can be improved.

Of course, with the help of technology.

This is why we have already said that public-private collaboration is very important.

The Valencian Community as a benchmark for smart tourism destinations

The Valencian Community is at the forefront of smart tourist destinations. Many of its “flagships” in the sector have already implemented these strategies to which we have referred.

For example,the city of Valenciahas invested heavily in new technologies and an extensive network of sustainable mobility.

Benidormhas created itsSmart Destination Benidorm, with the aim of improving tourist satisfaction, since this platform offers information in real time.

Other tourist destinations such asGandia or Peñíscolahave taken similar initiatives.

In this Community, the collaboration between town councils,Generalitat Valencianaand private companies has been and continues to be constant,aware of the wealth that tourism brings.

That's all. In this post we have talked at length about smart tourist destinations.

We only have to tell you that if you are interested in areservation systempowerful, please do not hesitate to contact us. We will be happy to assist you.