How would you like to attract more customers and win new ones through words? This is the essence of content marketing.which, obviously, when focusing on the tourism sector will have some particularities with respect to the rest of the productive sectors.
Let's be clear.The tourism sector is the most competitive in Spain.Surely in the world.
Your customers are therefore subjected to a constant bombardment of stimuli. Radio commercials, television ads, paid advertising campaigns on the Internet…
A lot, that's clear.How to get their attention?Indeed. Through content marketing, which we will analyze in the following lines.
This is one of those posts that if you havea booking softwareyou can't miss it because content marketing can only bring you advantages.
Advantages that, of course, we will see in this post. We will give a definition of what content marketing is; we will tell you all the reasons why you should bet on it and of course we will talk about benefits.
So don't miss a single line if you find yourself immersed in this exciting world ofReservation systems for tourist destinations.
By the way, if you wanta tailor-made tourism softwareDon't hesitate to contact us.
If you choose – as we believe you are interested in doing – content marketing, you must be willing tocreate and distribute valuable and relevant content.
The ultimate goal is to capture your audience and never let them go. Make sure your tourism company is always in their “top of mind” and they remember you.
How will they remember you? Because you will have created content so useful for their needs that they will always come to you when they feel the need to buy.
Is it simple? No.In tourism marketingThere is nothing simple. What there is is a lot of research.
Research to understand each and every one of the needs of your personal buyer or potential client. What they want, what they aspire to, what bothers them, what they like…
If you are in charge of a tourism business, you have to know your clients better than if you were their parents. It is from this research that opportunities to have more and more clients arise.
Content marketing is applying techniquesthat encourage your potential customers to take a certain action that interests you.
And if.Many times it is through the power of wordsThat's why we don't want you to disdain storytelling techniques so that your client identifies with what you are communicating.
Storytelling means telling stories that inform and entertain, that inspire and motivate people to take action, whether it's booking a trip, sharing experiences on social media or recommending services to friends and family.
But how is content marketing effectively applied in tourism? What makes a successful content strategy for a hotel or an OTA?
As we have told you, one of the keys is to know the current tourist.And today's tourist consumes digital content.
You will need to choose one or more channels to share your content. We will provide a list of the channels that can be used later on.
Well, if you still don't know them, we're going to give you a reminder. Here it goes:
What you are going to get isbecome a reference in your market niche. Your content, which we have already agreed must be valuable, will show that you have knowledge of what you are talking about and that you have experience.
These two attributes – knowledge and experience – are what will open the doors to authority and trust.
This is especially valuable in tourism, because, as you well know, travelers look for experts they can trust to make informed decisions about their trips.
With content marketingYou attract new clients but you will retain the ones you already have.
That's calledloyaltyAnd that is what every business should expect. “Loyalty-building” content can be distributed across multiple platforms.
You should always look for that platform where you know your client is. As you can see, we are back to the topic of research.
Compelling content not only informs and entertains,but also persuades.
Calls to action (CTAs) naturally integrated into your content canguide readers toward decision-making.
That is, it makes them make those decisions that you want, which may include booking a hotel room or requesting more information.
Come on. Whatgood content drives up conversion rates.
Because it is clear that with content you will improve your SEO. That is, in Google search resultsyou will climb positions.
Whatever is said and however you look at it,Google likes quality content.
And, at this time, with the emergence of AI, we must be very careful because it has already begun todeindex pages which he considers to be of low quality.
Finally, content marketing will allow your tourism businessconnect emotionally with your audience.
The travel stories, testimonies and experiences shared are not only informative, but also inspiring.
And, be careful, because that emotional connection is also part of the purchasing decision.
Where to distribute these contents? We open a new list:
As stated, each tourism business must determine which channel or channels its messages will be effective on.
That's all. We wanted to talk to you about the importance of content marketing. It is a marketing strategy that you should always keep in mind because it will be very helpful for your tourism business.
ByGeorge Look Ucles.
