"Digitisation has been integrated into ski resorts for some time now and it speeds up access, arrival and enjoyment of the mountains for all our customers. Customers are increasingly digital and everything is faster and more convenient."
These are some of the things that Xavier Ubeira, Commercial Director of Baqueira Beret, told us. He participated in the "Digitalization and Innovation in Snow Tourism" conference organized by Doblemente within the III Dialogues with Innovation promoted by Adestic.
